I help leaders and teams strengthen connection, unlock innovation and create sustainable high performance
I’m a leadership and performance coach who blends design and systems thinking with a very human, very practical approach. My work is about empowering people to build simple, flexible “micro-systems” that fit who they are—so they can show up with clarity, creativity, and consistency over the long haul.
Before coaching full-time, I spent eight years at Shopify. I led the technical onboarding function for enterprise clients—what we called Launch Consulting—after starting as a consultant, becoming a senior, and then the first team lead in EMEA. I helped scale the team to ~20, hired other leads, and shaped the culture and operating rhythms as our EMEA footprint grew.
What mattered most to me wasn’t hiring fast—it was hiring right. I put deep emphasis on values and character, not just résumé. That bet paid off: the people we brought in became standout performers across the company, consistently topping global revenue leaderboards and raising the bar for the craft and the culture.
My Philosophy
Sustainable High Performance
High performance only counts if it’s sustainable. I coach leaders and teams to design systems that flex with reality—clear enough to guide action, fluid enough to adapt to context, emotion, and change. As I like to say: the road to freedom is a beautiful system. Start with the micro-systems (your personal operating system—values, practices, feedback loops). From there, you can power the macro-systems (your team, company, community). Enable one person well and you enable many—the effect multiplies.
How I work
Curiosity, Challenge, and Play
I encourage a very specific kind of challenge: not combative, but curious. Ask “why” to explore complexity, rethink assumptions, and design yourself out of needless work or worry. That mindset helped my teams support multi-million-euro enterprises: we invited senior stakeholders to simplify operating models and cut through noise so they could do the work that truly mattered. It’s ego-off, value-on.
My background in product design and systems thinking keeps this grounded. I’m not interested in fluffy coaching. We do root-cause analysis, design experiments, and build environments where it’s safe to be honest, vulnerable, and imaginative—because that’s where meaningful change actually happens.
Why Play Matters
Play isn’t decoration—it’s a performance strategy. I design workshops and coaching experiences where curiosity is the engine and outcomes are explicit. We use “incubation” or “offset” activities—LEGO builds, nature immersion, cold plunges, sauna, music, even a simple bounce-the-ball drill—to unlock different parts of the brain, then consolidate the insights into tangible next steps. People leave energized and clear on exactly what to do next.
What Clients Experience
I encourage a very specific kind of challenge: not combative, but curious. Ask “why” to explore complexity, rethink assumptions, and design yourself out of needless work or worry. That mindset helped my teams support multi-million-euro enterprises: we invited senior stakeholders to simplify operating models and cut through noise so they could do the work that truly mattered. It’s ego-off, value-on.
My background in product design and systems thinking keeps this grounded. I’m not interested in fluffy coaching. We do root-cause analysis, design experiments, and build environments where it’s safe to be honest, vulnerable, and imaginative—because that’s where meaningful change actually happens.
Ready to explore?
Let’s talk about your context, constraints, and ambitions—and what “sustainable high performance” would look like for you and your team.
